Lucky Charms General Mills cereals came to e-snacks.gr. Crunchy cereals with a delicious texture, what more could one ask for in life. So add colour and flavour to your breakfast with a bowl of whole grain cereal from the famous General Mills brand.
General Mills Lucky Charms
A bowl of cereal to start your day strong.
It’s time for our favorite …
Did you know that Lucky Charms was created in 1964 by product developer John Holahan.
As the management of General Mills challenged a team of product developers to make a new product both unique and tasty.
Somewhere here came Holahan who came up with the idea to mix Cheerios with pieces of peanuts.
In particular, an advertising company employed by General Mills and Company proposed the marketing of new cereals around the idea of charm bracelets.
Somehow, the charm of Charms was born. Lucky is the first cereal to include marshmallows in the recipe.
Of course, we would not leave out the Lucky Charms mascot, Lucky the Leprechaun, also known as Sir Charms.
The voice of the cartoon character was formed by the late vocal actor Arthur Anderson until 1992.
As well, piggy banks and plastic watches were introduced as cereal box shipping rewards as a marketing tactic to increase sales.
The recipe for cereals remained unchanged until the introduction of a new chocolate flavor in 2005.
Later, in 2012, General Mills introduced “Marshmallow Treats”.
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